At Richter Creative our objective is to drive business to our clients using insightful conceptualizing, creative design and strategic placement. Our clients, whatever industry they are in, are provided with solutions that maximize their exposure in the marketplace, influence public perceptions for the better, and ultimately increase market share. The results are manifest in a manner that is specific to our clients’ needs and their industry, while being completely different from the competition. The Richter Creative secret to success is our motto: see what the competition is doing and do something different.

FAQ:


How do I know what form of promoting my business is best?
One can make an educated guess, but the only real way to know what form of advertising or promotion to use is to obtain and correctly interpret market research specific to your industry, location and customers.

What can market research do for my business?
Market research can verify the feasibility of a new venture or product, define a target market, evaluate alternative methods of sales and distribution, gauge the effectiveness of current efforts, evaluate or establish a strategy and plan to conduct business, and give the creative team the tools to effectively target the potential customer.

Why use an outside firm to conduct research?
Objectivity, expertise and experience are fundamental in obtaining research. Being an outsider is often a great advantage when surveying the situation of a given business as there is less chance of a preconceived notion skewing the results. Also, using the services of an outside agency brings in new erudition from other areas of business and industry.

How long until I will see results from my investment?
Marketing, advertising and promotions are just that, an investment. Like stocks and bonds, the more you buy and the longer you stay in the bigger the payout. Unlike stocks though there is no profit in day trading. A one-time ad will rarely yield results. Typically you have to wait 3 or more months to gage results on new promotional endeavors.

Is there a formula for success when promoting a business?
Yes. Don’t assume that your customer has the same motivations as you for wanting to purchase your goods or services, and don't wait until your "going out of business" sale to start advertising / promoting your goods or services.