Knowing your customer is key to a solid marketing plan. However, marketing is more than just knowing the demographics and psychographics of a group of potential customers. Sophisticated market research is a business development tool that can behoove any company, large or small. It is the goal of the marketing professional to not only paint a complete picture of an apple, but to draw the bow that strikes it.

FAQ:


What is marketing?
Marketing is the act of research as it applies to the needs of business to understand the sphere in which it operates, and the implementation of strategies designed to capitalize on the finding of that research.

What can marketing do for my business?
Market research can verify the feasibility of a new venture or product, define a target market, evaluate alternative methods of sales and distribution, gauge the effectiveness of current efforts, and evaluate or establish a strategy and plan to conduct business.

Why use an outside firm to conduct research?
Objectivity, expertise and experience are fundamental in obtaining research. Being an outsider is often a great advantage when surveying the situation of a given business as there is less chance of a preconceived notion skewing the results. Also, using the services of an outside agency brings in new erudition from other areas of business and industry.