Knowing your customer is key to a solid marketing plan. However, marketing is more than just knowing the demographics and psychographics of a group of potential customers. Sophisticated market research is a business development tool that can behoove any company, large or small. It is the goal of the marketing professional to not only paint a complete picture of an apple, but to draw the bow that strikes it.

FACTOIDS:


109 MILLION: YouTube US unique visitors, February 2010
If your company does not have a promotional video or TV ad yet then you are years behind the industry leaders and are missing out on free ad space.

$152 BILLION: Projected 2010 US e-commerce sales
We have strategies to help you get a larger piece of the pie.

469%: Increase in Twitter usage among baby boomers, 2008 to 2009
Twitter is about to launch a new advertising tool.

235 MINUTES: Average time per user viewing video at Hulu, January 2010
Hulu is the cutting edge of broadcast media.

20%: The amount of US marketing budgets projected to be devoted to social media over the next 5 years
Careful, all is not as it would seem... read on.

93%: Global web users that use Facebook for personal use (NOT BUSINESS)
Save Facebook for catching up with high school pals.

86%: Global web users that use LinkedIn for business use (NOT PERSONAL)
To grow your network of business relationships and market your services LinkedIn is the better avenue.

263%: Increase in Internet coupon redemptions, 2008 to 2009
Coupon redemption went up across the board during this period, but all others were double-digit increases, as low as 27% (print ad) and as high as 69% (direct mail).

$129 BILLION: Projected 2010 business-to-business advertising and marketing spending in US
The recession is over and early embracers of that fact will profit greatly.

234 MILLION: Persons in US with Internet access, January 2010
That is roughly 75% of the population.