| Just as important as
your customer are the investors, regulatory agencies, and new hires
that your company communicates with… maybe even more so. Effective
marketing does not end with advertising and special events. There
is opportunity to communicate your corporate message, goals, and
values in the documents generated by your company that are not targeted
to customers and clients. While it might be important to utilize
the knowledge of your own engineers, scientists, accountants and
managers to create the content for these documents the job of preparing
them for publication should be left to creative professionals. Only
then can you be assured of a welcome reception to the document and
its contents.
FAQ:
Can my company produce an electronic-only annual report?
Yes. Effective January 1, 2009 the Securities and Exchange
Commission ruled that all companies may post proxy materials online
a minimum of 40 days prior to the shareholder meeting. A notice
must be mailed in advance to shareholders telling of the posting
and providing the option to request printed materials. Companies
can still opt for traditional printed materials but must make the
materials available via the Internet.
How much lead-time is needed to create an
annual report?
Approximately 3 months is preferable but to be safe a minimum
of 2 months is a good rule of thumb to create an annual report.
How can having Richter Creative produce my
company's proposals
help to win bids?
As designers our focus is not to create art, but to create
communications that reach and engage the recipient. A proposal is
a vital communication tool that can benefit from our
experience in information architecture, page flow, legibility, psychology,
and the art of attraction.
How often should my company write a press release?
You should be writing press releases with every new development,
small or large, to any product or service that your company offers.
Furthermore, press releases can be used as open invitations to corporate
events, for welcoming new executives or clients to the company,
or to announce financial milestones.
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